The ONE Skill That Turns Writers Into Earners
Not consistency. Not social media. Not luck.
The difference between profitable writers and everyone else isn’t luck, it’s mastering one crucial skill:
Understanding how to position your product/service as the most natural and logical next step for your reader to take.
Readers go through a “journey.”
Salespeople often talk about this through the “sales funnel”: People become aware of you or your brand, then they consider your work by learning more about what you write and what you’ve done. Finally, if they’re convinced, they’ll buy. Whether through paid subscriptions, contract work, employment, coaching sessions, or other means.
But here’s what most writers miss: They try to sell too early, without first clearly demonstrating the value of their offering.
Profitable writers understand exactly what their readers need at each stage of the funnel:
Awareness Stage: Writing that immediately captures interest and demonstrates relevance.
Consideration Stage: Content that provides clarity, answers questions, and builds genuine trust.
Decision Stage: Communications that clearly illustrate how their product/service precisely meets the reader's needs and solves their specific problems.
When your writing naturally guides readers through this journey, making the decision to invest in your work becomes effortless because it feels like the obvious next step.
If you'd like to master this approach, I’ve distilled these insights into a clear, actionable framework in my Profitable Writing course. You can explore more here:
Explore the Profitable Writing system
-John